Friday, February 10, 2012

Website Development & Maintenance

For many people (and not just young people), the Internet is their preferred way to access information, from the latest news to ideas for recreation, over any other media. This is the way it's been since the mid-1990s! It's also the way many - maybe most - potential supporters begin their investigations of a mission-based organization (nonprofit, non-governmental organization/NGO, civil society, government office, school, etc.) they are thinking of donating to or volunteering for. It's the most effective way for many nonprofits to reach potential clients, as well as to build awareness about an issue. No matter the size of a nonprofit or NGO organization, no matter the focus of that organization, or where the agency is located, online activities are fundamental to success. The core of an organization's online presence is a Web site - it's what all of the organization's other online activities point to.Adding to the appeal of a Web site is the very low-cost of having one. If our organization already has computers (even old computers), we will not need to purchase additional software to have a basic Web site.Our focus on our initial Web site developoment should be to get a simple, easy-to-navigate site up within just a few weeks that provides the basic information about our organization (mailing address, contact information, announcements about upcoming events, directions on how to get there, etc.). Once this basic site is up and regularly maintained, the web site can be expanded and advanced features can be developed and implemented.

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